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5 Thoughts That Hold Back Your Blog

May 23, 2016 by PBN

Five thoughts that are holding back your blogBlogging is most often a solitary pursuit and as a result our success will often come down to whether we are able maintain our momentum and motivation. This means we have to be careful about letting our own thoughts get in the way. Here are five things I hear from bloggers all the time (myself included!) which hold them back and what you should be asking yourself instead.

I’ll never be as big as…

We all know there are some huge parent blogs (although they might not actually be as big as you imagine, that’s another story). The first thing to bare in mind is that, for them, blogging is very much a full time job (many even have staff) so you’re not necessarily comparing like with like but, setting that aside, it’s also important to remember that being ‘big’ is not an end in itself. Ask yourself How big does my blog actually need to be to achieve my goals? There are plenty of bloggers making money, working with brands and getting great opportunities without getting 250k views a month and winning loads of awards.

I’m not a good enough writer

Some bloggers write beautifully. Their flowing, imaginative, descriptive prose entrances their readers and more power to them, I say. For most of us though, a basic grasp of the English language and the ability to coordinate two fingers for typing will be sufficient. People read blogs to hear from real people in their own words and as time goes on we all improve and develop our own style. Ask yourself Do my posts communicate what I want them to? and if you’re really struggling with writing consider using more video or images instead.

Noone will want to read my posts

When I first started blogging there was a lady who wrote an entire blog about the Victorian trend of photographing dead bodies as if they were alive to act as a keepsake. If she can find readers then a blog about family life, be it activities, recipes or where you go at the weekend, has nothing to worry about! Ask yourself How can I find readers who share my interests? because they are out there and then set about getting your posts in front of them.

If I share my posts people will think I’m pushy

I’m assuming you didn’t strong arm anyone into following you. You’re not holding anyone’s loved ones hostage, right? Then people are following you because they want to. They are interested in what you do and say. Noone is going to be remotely surprised if a blogger shares their posts on their social media channels, in their newsletter etc. Of course, it’s best not to go over the top so mix it up a bit. Ask yourself What is the best way for me to share my posts? and use the right channels in the right way to give your readers what they want.

Brands never want to work with me

When you hear other bloggers talking about the approaches they’ve had from brands it’s easy to think ‘why not me?’ but you can’t forget how many parent bloggers there are now. Brands and PRs can’t undertake a review of all of them when they select a blog to work with. It often comes down to a combination of word of mouth, contacts and being in the right place at the right time which means if you’re a newer blogger and you sit around waiting for brands to get in touch then you could be waiting a long time. Instead grasp the bull by the horns and ask yourself How shall I go about pitching to brands I’m interested in? Make sure your blog and media kit are looking good and contact several brands with a well thought out proposal. They won’t all say yes but even those that say no will then have you on their radar next time they’re looking so a few days work now can pay dividends for a long time to come.

Resilience when you’re having a bad day will be just as important a part of your blog being successful in the long term as mastering SEO or networking at conferences so don’t let these thoughts hold you back.

Here are five things I hear from bloggers all the time (myself included!) which hold them back and what you should be asking yourself instead.5 Thoughts that are holding back your blog 5 Thoughts that are holding back your blog

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Filed Under: Advice, Featured, Regulars

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Comments

  1. Becky says

    May 30, 2016 at 3:54 pm

    oh i do always worry people will think in am pushy if I share my posts
    Becky recently posted…Welcome to Colour LoverMy Profile

  2. Charlotte says

    June 6, 2016 at 3:37 pm

    Great peptalk! Thank you for sharing your thoughts on this topic! It’s about keep on bloging and try not to compare to others.
    ❤?

  3. Maggy , red ted art says

    June 6, 2016 at 7:54 pm

    Oh yes, when you are new these thoughts can be so tricky!!

  4. Nikki Thomas says

    June 6, 2016 at 8:25 pm

    Great advice there and I think this is a great read for those days when you feel a bit lost ( I will be pinning for those days) and I agree about not comparing yourself to others, that is a biggie and one that I think holds a lot of people back

  5. Helen says

    June 7, 2016 at 9:26 am

    Brilliant points. These were all my biggest fears when I began, and I was in awe of the big bloggers. I’ve heard people say I’m one of them now, but I honestly don’t feel like that at all. (And yes, my stats aren’t as big as some people imagine)!

    Great point on pitching too. I rarely got offers I was interested in until I started pitching. My first pitch was terrifying; I had palpitations sending it off, and had to ask another more experienced blogger to look it over before I would believe it was ok. They went for it straight away, and that gave me the confidence to carry on. Now around 50% of my opportunities come from direct pitching. Give it a go!
    Helen recently posted…50 Secrets you Need for an Incredible Trip to SomersetMy Profile

  6. Pinkoddy says

    June 22, 2016 at 11:25 am

    These are great points – a good reality check there too.
    Pinkoddy recently posted…Changing from a Statement to an EHCPMy Profile

  7. ShinnersandtheBrood says

    October 5, 2016 at 11:28 am

    Needed that! Cheers! ?

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