Parent Blogger News

  • New to PBN? Start here…
  • Contact Us

How to revamp an old post

April 15, 2016 by PBN

How to revamp an old post - 7 steps to breathe life into your back catalogue.The more we blog the more we refine our approach, developing our own style as well as learning what works for our audience. Most bloggers will admit they look back on their early posts with a bit of a cringe and some even consider deleting them completely but what a waste of your hard work that would be when with a bit of polishing these posts can keep bringing you traffic for years to come.

Try and make time in your schedule to look at one old post a week. What little tweaks can you make to get it up to scratch? The key areas to consider are:

Content

Could your post be updated or extended? Maybe it could be expanded into more than one post. Would it benefit from adding a downloadable resource like a checklist or worksheet. Might an infographic better illustrate the information?

Images

A fresh header image can give a post a new lease of life not to mention improve your chances of getting traffic from social media. Don’t be afraid to look at stock photo sites if photography isn’t your strength and aim for a consistent style across your posts.

SEO

Getting to grips with keywords takes a while so early posts can often use some improvement in their SEO. There’s no shortage of tutorials online if you need advice but the most important thing is to keep in mind not how you would describe your post but how are people likely to be searching for content like this.

Pinterest

Ensure your images are pinterest ready to make it as easy as possible for people to share them and send you traffic. Have at least one vertical (tall and narrow) image, complete the alt tag with a caption including keywords and consider adding a ‘pin it’ button.

Internal Links

Adding links to other relevant posts you have written is both good for SEO and helps to keep people on your site, reducing your ‘bounce rate’. Linking to one or two other posts within the text is normally easy enough and you could also consider a plugin like ‘Related Posts Thumbnails’ that will automatically add a range of posts from the same category at the end of each post.

Call to Action

It can feel a bit odd at first to ask your readers to do something for you, be it share your post or visit your facebook page, but often your readers are more than happy to help you out (they like your blog after all or they would be there in the first place) and just need a little prompt. Get in the habit of adding a friendly ‘call to action’ at the end of your posts and you’ll be surprised how many people will respond. Don’t forget to make it easy for them by providing social sharing buttons, ‘tweet this’ links etc.

Affiliate links

If you’re a member of an affiliate programme you may be able to add a relevant link into the post. Even if the post doesn’t include a specific product, is there a book you could recommend for further reading? Something you were using that inspired the post? Something that could be used with your craft? A storage solution for the ingredients of your recipe? Think outside the box a bit!

Finally, once your post is looking all shiny new share, share, share! Schedule it to go out to you social networks over the coming weeks. Buffer is great for this and a plugin like ‘Revive Old Post’ will keep your back catalogue going out over time. Pin your new images with detailed, keyword rich captions and add it to any suitable linkies, share days and round ups.

If you have any other approaches you use for revamping an old post do let us know in the comments and if you found this post useful it would be great if you shared one of our pins below. Now off you go, these posts aren’t going to polish themselves!

How to revamp an old post - 7 steps to breathe life into your back catalogue. How to revamp an old post - 7 steps to breathe life into your back catalogue. How to revamp an old post - 7 steps to breathe life into your back catalogue. How to revamp an old post - 7 steps to breathe life into your back catalogue. How to revamp an old post - 7 steps to breathe life into your back catalogue.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to print (Opens in new window)

Related

Filed Under: Featured, How To, Regulars

« A Cuppa with Emily Leary
How Categories Help Your Blog »

Comments

  1. Becky says

    December 13, 2016 at 10:39 am

    I have SO many old posts that were never SEO’d and need diff pics. Its firmly on my to do list for next year
    Becky recently posted…Tagliatelle pesto with leeks, peas and brocolli #RennieHappyEatingMy Profile

Hi there…

Parent Blogger News keeps you up to date with what's going on in the blogging world as well as interviews, tips and advice from established bloggers. Read More…

Find Us

  • Bloglovin
  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • Twitter

Don’t Miss Out!

If you'd like to get our regular newsletter then leave us your email here.

We don't want to clog up your inbox so if you want an immediate update every time there's a new post why don't you follow us on Facebook or Twitter so you'll never miss a thing.

Missinglettr
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Subscribe

If you'd like to get our regular newsletter then leave us your email here.

We don't want to clog up your inbox so if you want an immediate update every time there's a new post why don't you follow us on Facebook or Twitter so you'll never miss a thing.

Find Us

  • Bloglovin
  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • Twitter

Top Posts

  • 5 Thoughts That Hold Back Your Blog
    5 Thoughts That Hold Back Your Blog

Search

Copyright © 2019 · Tasteful theme by Restored 316

Copyright © 2019 · Tasteful Theme on Genesis Framework · WordPress · Log in

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.