After originally setting up as a YouTube channel a year ago and recruiting a small squad of vloggers, the newest network for parent bloggers, ChannelMum, has now announced an accompanying website and ramped up their efforts to sign up new vloggers.
Siobhan Freegard, who set up ChannelMum after selling Netmums three years ago, is confident that vlogging has a big role to play in the future of blogging, describing the ChannelMum concept as ‘the next generation of parenting sites’.
Freegard says, “We know the way we consume information is changing. The rise of YouTube shows how much we’ve embraced video as people now want to ‘show not tell’ and the powerful vlogging movement has revolutionised the way consumers get their information. Our own research at ChannelMum shows 60 per cent of mums want information direct from other mothers, not brands, websites or official sources – while online videos are now the most trusted format for millennial mums, with 35 per cent trusting it above any other media source.”
“What we’re doing at ChannelMum is giving busy new mums a quick, simple and easy resource. They can check out ‘how to’ videos on the go on their phones and get advice, tips and information direct from other mums. With over 100 Vloggers already part of the team, we have parents at every stage of the journey and who’ve been though – and are going through – almost every scenario you’ll ever need advice on.”
The ChannelMum website shows a stream of videos from all the vloggers currently signed up in chronological order as well having a listing of vloggers by name, while their YouTube channel shows a curated selection of vlogs under various subject headings from Family Recipes to Labour & Birth.
Ultimately, ChannelMum will also help vloggers monetise their channels by working with brands, much as the current blogging networks do for traditional bloggers, but Freegard advises brands looking to advertise on the platform to be “prepared to relinquish control because you can’t give mum vloggers a script but when you get it right it gives you really powerful advocacy”.
If you’re interested in linking up your YouTube channel to the ChannelMum stream you can apply on the site (here) as long as your channel is over three months old and you vlog at least three times a month. If you’re new to vlogging you will also find some useful tips on how to plan, produce and promote your vlogs. If you’ve already signed up, we’d love to hear how you’ve got on so far. Do leave us a comment on your experiences with ChannelMum below.
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